Gabriel Vidaurre

Digital MarketerPaid MediaAIAutomation

Between what moves people and what moves the numbers.

Gabriel Vidaurre

13

Years learning to read between the clicks

Half agency, half in-house. Since 2013.

6 countries

150+

Brands, from startups to market leaders.

AI

Automation

I build the tools I need, then put them to work for my clients.

AI agents · Chatbots · Automations · Dashboards · Reports · Websites · Calculators · Estimators · Accounting tools

What I do

Meta Certified Digital Marketing Associate badge

Meta Certified

Digital Marketing Associate · Meta Blueprint

Experience

Where I did it

Half agency, half in-house at large companies. Each role with the content it produced.

2023 – Aug 2026

Grupo Venado

Digital Marketer · Paid Media & Creative Strategist

FMCG holding with 12 brands · Santa Cruz, Bolivia · In-house & remote

  • Made KRIS the most-engaged brand in Bolivia in 2024: its best year for sales and followers.
  • Improved campaign results, boosting engagement, reach and follower growth by up to 20x.
  • Took campaigns from concept and scripts to high-end spots with top LATAM production houses.
  • Led a 12-person team, ~40 vendors and a 70+ creator program a year.
$2.5Minvested in Meta, TikTok & YouTube ads
1B+impressions across 12 brands
150Kphone contacts in a month from a chatbot promo

Content

2021 – 2023

VIAN S.R.L.

Digital Marketer · Digital Sales & Paid Media

Motorcycle franchise group: Honda, Hero, KTM, Vespa, Atul · Santa Cruz, Bolivia

  • Built the digital sales channel from scratch: Meta Ads lead generation plus an 8-person inside sales team closing on WhatsApp and phone.
  • The channel outsold the average brand store.
  • Organized Bolivia's largest motorcycle rally: 500 Honda bikes, promoted 100% digitally on $100 in ads.
$100Ksales a month from the digital channel alone
~$75in ads per motorcycle sold, on a ~$3K ticket

Content

2020 – 2021

Plastilinna Creative Studio

Media Buyer. Ran Meta Ads for ~40 brands across industries, from small businesses and restaurants to retail chains, international names and influencers.

2013 – 2020

360 Online Media

Content Manager / Media Buyer. Seven years running Meta, Google and YouTube campaigns for ~50 brands, from local businesses to Hollywood studios.

2016 – 2017

Red PAT

Digital Marketing Director. Digital for 2 national TV shows: ~10,000 organic likes a day.

Results

Paid media that turns into sales

KRIS logo

#1

Most-engaged brand in Bolivia in 2024, beating rivals with up to 10x the budget.

KRIS

Grupo Venado · FMCG

176M impressions
Honda logo

~$75

In ad spend per motorcycle sold, on a ~$3K ticket.

VIAN

Honda dealer · Motorcycles

$100K a month
Los Tajibos logo

100

Hotel rooms sold out in 10 days on $500 in ads.

Hotel Los Tajibos

Hospitality

$5 per booking
Biancaflor

$3

CAC on a $60 online course: $30K in sales from $1.5K in ads.

Biancaflor

Creator · Online course

500 buyers
Product from the D2C store

$0.57

CAC on a $20 product, sold on my own online store.

Own D2C store

E-commerce

40 orders a day
CIMA logo

−62%

Cost per conversation: from 3,000 to 8,000 WhatsApp conversations a month on the same budget.

CIMA

Aesthetic medicine clinic

Same budget

Productions

Directed
start to finish ↓

Productions I directed end to end: concept, scripts, budget, crew and visual style.

150+ brands grown on social

Creators

Creators I worked with

A selection of the largest creators I’ve partnered with, from first brief to final post.

Skills & tools

From the ad to the automation

Paid media

Ads built to sell

Planned, launched and optimized campaigns against CPL, CAC and ROAS, from $100 tests to $100K months.

Meta AdsGoogle AdsYouTube AdsTikTok AdsProgrammatic

Growth & funnels

Leads that close

Lead forms and WhatsApp funnels, backed by inside sales teams that closed the deal.

Lead generationWhatsApp funnelsInside salesEmail marketingD2C

Creative

Concepts, scripts, production

From idea to final cut: campaign concepts, ad scripts, crews and on-screen talent.

Ad scriptsCreative directionVideo productionInfluencers

Leadership

Teams, vendors and budgets

Built 3 teams from scratch, up to 12 people, and managed ~40 vendors, contracts and forecasts.

Team buildingVendor managementBudgetingForecasting

Languages

Spanish, native

English, advanced (2.5 years in the U.S.)

  • Claude
  • ChatGPT
  • Higgsfield
  • n8n
  • ManyChat
  • Hermes Agent

AI & Automation

Built for clients.
Built for me.

Analyze

  • Ads analysis agentSelf-hosted AI agent that reads ad accounts and flags what to fix.
  • Competitor trackerMonitors competitors’ ads and content in one place.
  • DashboardsLive performance views for campaigns and teams.
  • Automated reportsCampaign reports that build themselves from ad data.

Automate

  • Invoice managerReads ad invoices and files them by brand, with taxes calculated.
  • Voice-to-brief generatorTurns voice notes into structured creative briefs.
  • Knowledge agentsAI agents loaded with business info to answer questions instantly.

Sell

  • ChatbotsWhatsApp bots that answer, qualify and capture leads.
  • CRMsCustom pipelines that track leads from first message to sale.
  • Credit calculatorInstant financing estimates for customers.
  • WebsitesSites built and launched with AI.